Yahoo is negotiating with Apple to integrate their services into the iPhone

Yahoo has found a new way to increase your audience - to attract users of the iPhone and iPad. In the iOS operating system can be embedded news and sports services company, Reports The Wall Street Journal. For Apple, it is possible to weaken the dependence of the main rival - Google.

Yahoo has found a way to expand the audience of their resources - at the expense of users of smartphones and tablets Apple. Search engine is in talks with a California corporation to increase news and sports content in a mobile platform iOS.

Apple already uses data from Yahoo! finance and Yahoo! weather, setting the corresponding applications on iOS, but the company plans to increase the amount of content obtained from the search engine company. Last year, Yahoo's search was implemented in Siri, working in iOS. Companies are discussing the possibility of further cooperation in the voice assistant.

Also, Apple may install Yahoo search engine by default on their iPhone and iPad. This practice is already there: Microsoft, which has its own search engine Bing, more recently, it uses search results from Yahoo!

Transactions between Apple and Yahoo! are inevitable, sources say. The terms on which the two technology corporations will work is still unknown, but the company may enter into contracts for each service separately.

Cooperation with Yahoo will help ease dependence on Apple mobile services rival Google, but  is unlikely to be the first search engine in iOS by default - the agreement the companies will be the most difficult to achieve, experts Escape Sez Fitzgerald.

«Apple will have to pay $ 500 million to $ 1 billion in order to make Yahoo the default search engine. In addition, the search engine Yahoo is not as good as Google, that can cause some problems, "- he said.