Running BlackBerry Z10 failed

At Canadian BlackBerry had every chance to regain lost ground in the mobile market. But now it seems, it is clear that the producer of good fortune not to see.

Shares of BlackBerry noticeably dropped after several analysts said in their report that the launch of the new smartphone BlackBerry Z10 in the U.S., where hosts Apple, by and large, failed. It should be understood that the success in the U.S. market is becoming definitive for any communicator.

According to sources, retailers reported weak demand for novelty, which eventually only weakened. Experts also report a strong fall in demand for Z10 in the salons of U.S. mobile operators. And now the trade BB10-smartphones only slightly ahead of depressed sales of legacy BlackBerry-smartphones and Nokia Lumia 822. In addition, refunds BlackBerry Z10, March 22 auction in the U.S., back to the store exceed sales.

Representatives of the BlackBerry immediately denied these messages, stating that they are "absolutely untrue." According to the company, customers Z10 performance returns to stores in both the U.S. and the rest of the world, in line with expectations and are not higher than other smartphones premium level.

Before, researchers have found that less than 20% of Americans are aware of the output BlackBerry Z10, the first device to the latest operating system, BlackBerry 10.