A new more affordable for consumers the iPhone version will
be released in July 2013. It will cost from $349 to $399 without binding to
the cellular operator. This is stated in the report, an analyst at Topeka
Capital Markets Brian White, Who for the last two weeks was in South-East Asia .
Earlier there were rumors that Apple plans to introduce two
new models of the iPhone in June, while their release is scheduled for next
month. However, the price of the device has not been reported. White points out
that the sources of suppliers and manufacturers are still called affordable
smartphone Apple «iPhone mini», although he probably will have a 4-inch screen,
like the iPhone 5. The model will be more subtle body made of plastic in
different colors.
Low-cost version of the iPhone, made of cheap materials - a
fertile ground for rumors. Although the release of this smartphone for many
does not look like a real prospect. The fact that Apple has always focused on
segments of devices with high profit margins, whether smartphones, tablets or
computers. Release of low-cost phone would help to restrain the growth of the
market share of the main competitor - Android, but such a device may devalue
the perception of the Apple brand as a manufacturer of premium devices in the
future and reduce its desirability. After all, the image of the premium
manufacturer allows the empire of Steve Jobs to control the market of expensive
smartphones. By giving your customers cheap gadgets, Apple then it will be
difficult to explain why the prices of other devices remain high, and this
process can destroy her strategy.
In other words, the most affordable for the masses for the
Apple device will create more problems than it would solve, and it is unlikely
the company it does not understand. Another possible scenario can be seen on
the situation of iPad mini, which is cheaper than a full-sized iPad and quickly
"eat off" in his sales, reducing the profitability of this direction
for Apple, which is always perceived by the company as a higher priority than
the fight for market share.
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