The current year is showing an overall saturation of the
market on smartphones top range, a phenomenon that is affecting all the biggest
brands such as Samsung , HTC, and it seems even Apple.
The controls arising from the production chain and reported
by several analysts, reveal that Apple may have already warned suppliers to a
decrease in orders for iPhone components by about 20%, which would cover all
supplies of July to December 2013. Brian Blair of Wedge Partners, says that
this is the result of falling sales on the high-end devices, with estimates
lower than expected for the second half of 2013. Attention of users seems to
have focused on the mid-range, a segment growing on which companies such as
Samsung and other giants, have pointed the focus, and it seems even Apple, if
we consider the whole mass of rumors circulating around the future of the
low-cost phone. The low cost in fact,
could become the mare battle in the fight in the mid-range, exploiting the huge
potential of a segment growing.
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