HTC several times recently postponed the release of its
flagship smartphone One, but in the future, the company will try to better
calculate the market needs and plan manufacturing processes. In an interview
with reporters, said the representative of the HTC Benjamin Ho. For the
Taiwanese vendor Ho marketer is the third in the last two years.
At the request of HTC, in the near future the company
intends to radically change the marketing strategy and abandon the well-known
slogan «Quietly Brilliant». The company will act aggressively against
competitors in the mobile market.
At a meeting with journalists Ho also showed commercials
smartphone HTC One, who will have to appear on TV soon. He confirmed that the
top model output delay caused by a deficiency camera modules. In addition, introduced
two new devices - Desire P and Desire Q.
The first device was a 4.3-inch display, a 2-core processor,
8-megapixel camera and a slot microSD. The declared cost of the gadget is $
360. Desire Q model is equipped with a 4-inch screen, its price is at $ 230.
Analysts say that all the messages that were sent by HTC in
the last few months, largely focused on investors and consumers who are pretty
disappointed in the company. Ho said that HTC already increased advertising
budget in two and a half times, and traditional marketing costs - twice in
comparison with the figures of 2012.
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