The Apple A7 chip 64-bit is a marketing gimmick, Qualcomm attack

Qualcomm is second to none and openly discusses the new Apple chip A7 by the senior vice president  Anand Chandrasekher , polemical tone and direct all the attention going to attack the media which concentrated in the last few weeks using a 64-bit chip. The processor used in the iPhone 5S, top of the range of the house of Cupertino, has been defined as a 'marketing gimmick' than a real technical revolution on the part of the executive Qualcomm, with no real benefit for users at this stage :

We know, because there is so much hype around Apple did with its A7 (64-bit). I think they're doing a marketing operation . There is no benefit that users can draw directly . Due to the chip 64 bit it is possible to handle even more memory but the iPhone 5s only has 1GB of RAM . Basically you would need at least 4GB of memory, so, not if he has no need for the performance, and the type of applications that take advantage of this hardware are usually relegated to the class of server.

Apple wanted to be first to market with a 64-bit chip, anticipating all the chipmaker and other competing hardware platforms, but what are the real advantages present considered to be the rest of the hardware and the software that controls it? While waiting for Cupertino reveal the real advantages today s' strong criticism of Qualcomm, for its part, announced for the near future 64-bit chips, but not before they become really necessary and can be really usable. The executive Qualcomm then concluded:

Will only be meaningful by improving efficiency, in particular the operating systems they feel the need (64 bit) at some point.

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